Course Overview
This course focuses on creating compelling digital content for modern platforms. Students learn scriptwriting for vlogs, mobile journalism (MoJo), podcasting, high-quality audio recording, live streaming setups, and social media content strategy. The program covers content planning, audience engagement, brand building, and monetization strategies across YouTube, TikTok, Instagram, and podcast platforms. Graduates emerge as versatile content creators ready for the digital economy.
- ✔School leavers (KCSE holders)
- ✔Creative professionals
- ✔Career changers
- ✔Freelancers and entrepreneurs
- ✔Media enthusiasts
Award: Certificate from CLIPS TECHNICAL COLLEGE upon successful completion.
Requirements: Completion of all modules + practicals.
Career Value: Enhances employability in the creative and media industry.
- MINIMUM QUALIFICATION: KCSE Certificate
- LANGUAGE REQUIREMENT: Basic English proficiency
- ADDITIONAL: Passion for the subject area
🕒 Full-Time
3 Months intensive program
🕒 Part-Time
3 Months (Evenings/Weekends)
Course Content
Module 1: Content Strategy
- Understanding target audiences
- Content calendar planning
- Platform-specific strategies
- Analytics and performance tracking
Module 3: Mobile Journalism
- Smartphone filming techniques
- Mobile editing apps
- On-the-go reporting
- Live streaming basics
Module 5: Social Media Mastery
- Instagram Reels and Stories
- TikTok content creation
- YouTube channel management
- Cross-platform repurposing
Module 2: Scriptwriting & Storyboarding
- Writing for video content
- Blog and article writing
- Storyboard creation
- Call-to-action techniques
Module 4: Podcasting
- Podcast planning and format
- Recording equipment setup
- Audio editing with Audacity
- Distribution and hosting platforms
Module 6: Monetization & Branding
- Personal brand building
- Sponsorship and partnerships
- Affiliate marketing
- Freelance content creation business
Career Progression Pathways
Entry-Level Roles
- Social Media Manager
- Content Creator
- Blogger/Vlogger
- Podcast Producer
Mid-Level Roles (With Experience)
- Digital Marketing Specialist
- Brand Content Strategist
- Media Producer
- Community Manager
Self-Employment Opportunities
- Freelance content creator
- Social media consultancy
- Online course creation
Further Education Options
- Diploma in Photography, Film & Media
- Digital Marketing Certification
Course Fee
KES 20,000
Fee includes tuition, course materials, exams, student ID, and official certificate.
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